The Effects of Strategic Orientations on Innovation and Performance
This study aims to determine the effects of
strategic orientations (market, entrepreneurial, and technology orientations)
of firms on innovation and performance. A model is developed under the assumption
that, with the help of innovations, strategic orientations have positive
effects both on creating customer value and financial success. The study was
limited with and questionnaires were completed by 845 industrial firms. The data was analyzed using a structural
equation model. According to the results, strategic orientations have positive
effect on innovation and performance. Although a positive relationship exist
between innovation and performance and proactive market orientation, no
significant and positive relationship was found between innovation and
performance and reactive market orientation.
The Effects of Strategic Orientations on Innovation and Performance.
-
The Effects of Strategic Orientations on Innovation and Performance.
Autori:
Sonyel , Akın
OFLAZOĞLU, KOÇAK
[1]
[1]
Mustafa Kemal Üniversitesi İİBF
Rezumat
This study aims to determine the effects of
strategic orientations (market, entrepreneurial, and technology orientations)
of firms on innovation and performance. A model is developed under the assumption
that, with the help of innovations, strategic orientations have positive
effects both on creating customer value and financial success. The study was
limited with and questionnaires were completed by 845 industrial firms. The data was analyzed using a structural
equation model. According to the results, strategic orientations have positive
effect on innovation and performance. Although a positive relationship exist
between innovation and performance and proactive market orientation, no
significant and positive relationship was found between innovation and
performance and reactive market orientation.
Cuvinte cheie:
Market Orientation, Technology Orientation, Competitive Advantage and Innovation
Evaluarea articolului: