Econometric Approach of the Scenarios regarding the Impact of the Consumer’s Empowerment and Companies’ Responsibility for Environment Sustainability on the Electricity Market Performance Energy is a major component of the economy, both as a sector in itself and as an input
factor to all other economic activities. This sector is facing major challenges regarding
increasing oil prices, severity of climate change or extremely complex implications of the
global financial crisis. Organized as an empirical study, based on econometric analysis
supported by a rigorous literature review, the paper studies possible correlations between
the performance of electricity market, renewable resource consumption, consumers’
behaviour, the influence of economic environment and economic development. It also aims
to encourage a new and wider research framework regarding the implications of economic
policies’ use on consumers’ perception. The results of the study indicate that the early stage
of renewable energy use and the prospect of influencing the consumer behaviour in a way
to increase the market performance, through the development of strategies oriented towards
sustainable energy consumption, can have a positive impact on companies’ responsibility. It
is concluded that consumers’ empowerment stimulates competition, raises efficiency and
rethinks companies’ strategies for environment sustainability.

Econometric Approach of the Scenarios regarding the Impact of the Consumer’s Empowerment and Companies’ Responsibility for Environment Sustainability on the Electricity Market Performance. -