The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union The paper deals with the use and diffusion of the geographical indication in the European
Union countries, having as objective the protection of the products’ names, which are
registered as Protected Geographical Indication (PGI) and Protected Designation of Origin
(PDO) labels. The reason for treating this theme started from the fact that the level of
knowledge of the system and its symbols by the consumers is very low. In the introductory
part, specification of surveyed topic is given and importance of consumer education and
information is highlighted. Empirical research is based on two approaches. First, 1114
product names from DOOR database (Database for agricultural products and foodstuffs in
EU countries) were analysed in order to investigate the frequency of labels utilization by
country and product classes, cluster analysis was applied to show the labels distribution by
countries. Dominant countries in number of labels are Italy, France and Spain having
registered over 50 % of all products. The most frequent product class is Fruits, vegetables
and cereals for PGI and Cheeses for PDO. The second approach reflects consumer view on
the issue; survey of 250 consumers in the Czech Republic was carried out with the purpose
to identify awareness and perceived credibility of labels. Findings reveal a low awareness
of labels, credibility of labels is influenced by their low familiarity. The main problem is
lack of information. Respondents show interest in getting information regarding this topic.
Quality labels have potential to communicate with consumers and facilitate their food
purchases, but it is necessary to improve their promotion.
The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union.

Amfitreatru Economic

Volum 16 | Număr 35 | Publicat la 01/02/2014 | Pagini:  228 - 242 | ISSN  1582-9146 | eISSN  -

Autori:
Šárka Velčovská [1] | Tomáš Sadílek
[1] VŠB – Technical University of Ostrava, Faculty of Economics, Czech Republic
Rezumat
The paper deals with the use and diffusion of the geographical indication in the European
Union countries, having as objective the protection of the products’ names, which are
registered as Protected Geographical Indication (PGI) and Protected Designation of Origin
(PDO) labels. The reason for treating this theme started from the fact that the level of
knowledge of the system and its symbols by the consumers is very low. In the introductory
part, specification of surveyed topic is given and importance of consumer education and
information is highlighted. Empirical research is based on two approaches. First, 1114
product names from DOOR database (Database for agricultural products and foodstuffs in
EU countries) were analysed in order to investigate the frequency of labels utilization by
country and product classes, cluster analysis was applied to show the labels distribution by
countries. Dominant countries in number of labels are Italy, France and Spain having
registered over 50 % of all products. The most frequent product class is Fruits, vegetables
and cereals for PGI and Cheeses for PDO. The second approach reflects consumer view on
the issue; survey of 250 consumers in the Czech Republic was carried out with the purpose
to identify awareness and perceived credibility of labels. Findings reveal a low awareness
of labels, credibility of labels is influenced by their low familiarity. The main problem is
lack of information. Respondents show interest in getting information regarding this topic.
Quality labels have potential to communicate with consumers and facilitate their food
purchases, but it is necessary to improve their promotion.
Cuvinte cheie:
European Union quality scheme, Protected Geographical Indication, Protected Designation of Origin, quality labels, food products, agricultural products, consumer education, consumer information, Czech Republic



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