Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model This article aims to define and measure responsible corporate behaviour towards consumers
in EU countries by defining an index of responsible corporate behaviour towards
consumers and to establish the impact of Geert Hofstede's cultural dimensions on the
responsible behaviour of organisations towards consumers. The index uses a specific
measurement methodology based on three major components of responsible corporate
behaviour towards customers and on content analysis of the Eurostat databases, the RAPEX
2012 Annual Report, the 2012-2013 Global Competitiveness Report and the Global
Reporting Initiative database. We used the multifactorial regression and the Wald
significance test to demonstrate that organisations operating in countries characterised by
low power distance, individualism, femininity, tolerance of unknown and long-term
orientation pay more attention to responsible corporate behaviour towards customers. The
study highlights theoretical considerations that support the influence of the national cultural
framework on responsible corporate behaviour towards consumers. The methodology for
calculating the index of responsible corporate behaviour towards consumers can become a
basis of analysis of responsible corporate behaviour towards local consumers or other
stakeholders.

Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model. -