Nr 1 / 2006
SOME ASPECT OF THE SEGMENTATION OF THE SPA TOURIST MARKET
(A Closer Look at the Case Study on the Village of Shipkovo Experience, Bulgaria)
PhD. Vanya Kuzdova BANABAKOVA
Chief Assistant at the National Military University "Vassil Levski", Veliko Turnovo, Bulgaria
The present report explores the possibilities for segmentation of the spa tourist market. Based on analyses of the market and competition, the key criteria of said segmentation are established, as well as the target market segments are determined, the latter being actual and potential consumers of the tourist product, offered in the region of the village of Shipkovo, Troyan Municipality.
MANAGEMENT OF TOURIST COMPANIES ON THE MODERN TOURIST MARKET
PhD. Slobodan CEROVIĆ
Faculty of Natural Sciences, Department for Geography, Catering and Hotel Management University of Novi Sad, Serbia
Substantial differences characterize modern trends on the tourist market in the period before and after 1990. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern-day tourist is an increasingly "spoiled" consumer of tourist services and his/her requirements are specific and partial. The higher standard of living of the population and an ever greater amount of leisure time, as well as the development of transport technology and service technology in general accounted for important changes in the demand, bringing about considerable changes in the supply, primarily in the adaptation of the tourist product to the requirements of an increasingly sophisticated demand and the changes in the process of marketing management and application. This paper focuses on modern trends on the tourist market and the necessity to apply the knowledge of modern management and marketing. Key words: Tourism, management, strategy, marketing, globalism.
ECHIPELE DE LUCRU AUTOCOORDONATE O SOLUŢIE MODERNĂ DE ORGANIZARE A UNITĂŢILOR OPERATIVE
Profesor univ.dr. Radu EMILIAN, Dr. Dragoş VASILE,
Academia de Studii Economice Bucureşti, România
The industry of hospitality is one of the most valuable components of the third sector; in this context, already known, the solution of the companies whatever their category classification and type of establishment is to offer services that correspond to the promises made - therefore services that have a cost-price rapport in favor of the client. In the third sector and in hospitality business in particular, the human resources play a significant role in satisfying the clients and in offering a quality service that have been promised by the category of the hotel. The abilities of managers and their collaborators, the approach to utilization and organization of human resources can provide enterprises with important competitive advantages. In order to achieve this aim, the firms can experiment different ways to manage human resources. In this paper we will emphasis aspects of organizing the activity. We will underline the most important elements of an organization restructuring in hospitality industry: creation of auto coordinated working teams and design of horizontal organizational structures witch promote the interaction of employees from several departments.
STRATEGIA DE NEANGAJARE FINANCIARĂ A MARILOR LANŢURI HOTELIERE
Conferenţiar univ.dr. Nicolae LUPU, Conferenţiar univ.dr. Gabriela ŢIGU,
Academia de Studii Economice din Bucureşti, România
A recent obvious strategy for a big number of international hotels groups is to disinvest. This is a technique named "sale and lease back" or sale and management back , suggesting the sale of some hotel units, followed by francize or management contract, kipping the hotels under the same brand. If we add the francizing expansion, it result an important tendency for the biggest hotel companies to reduce the financial implication and immobilization. This tendency is present also in the Romanian hospitality industry, wich confront with an important francize and management contract expansion. The preference for one or other form of exploitation is based on the company general strategy and even on the trust given to the partner for hotel brand representation. The paper shows those tendencies with specific statistical dates and recent informations.
UTILIZAREA TEHNOLOGIILOR INFORMAŢIEI ÎN FUNDAMENTAREA DECIZIILOR PRIVIND PROIECTELE COMPLEXE DIN DOMENIUL TURISMULUI ÎN CONDIŢII DE RISC.
Profesor univ. dr. Marian ZAHARIA
Universitatea Româno-Americană Bucureşti, România
Sometimes, managers have to make decision when they have little knowledge about the field consequences of their action. If we imagine a scale, at one of its ends one may say that a decision has been made under certainty conditions and at the other end decisions are made under uncertainty conditions. When the certainty conditions are not present, but we trust our intuition regarding the possibility of any condition to appear, one may say that decision-making is performed under risk condition. If we refer only to economic decisional processes, we actually come across risk conditions in all fields. Thus, we have: estimate operation risk, contractual operation risk, investment risk, insurance risk, making risk, assets risk and so on. Managerial situations involving a complex of interrelated activities can be modeled as networks. Of a special interest among the network models are the Program Evaluation Review Technique(PERT) and the Critical Path Method (CPM) and the recently Microsoft Project. The paper presents some aspects of decisional issues which appear within the tourist field, based on the above mentioned tools.
MARKETINGUL INTERN – ABORDARE ALTERNATIVĂ A RESURSELOR UMANE ÎN TURISM
Lector univ.dr. Claudia-Elena ŢUCLEA
Academia de Studii Economice Bucureşti, România
The internal marketing represents a particular approach of marketing and human resources management, too. This is a „human" marketing; it consists in an ensemble of methods, and techniques, witch, applied in an established order, will increase the enterprise's efficiency, in the interest of both clients and employees. Internal marketing has a market to conquer: the ensemble of employees and its characteristics (experience, culture, knowledge, and skills). It has a product to sell (the organization and its image, the managers, the activities, work conditions, enterprise's products and services) and a commercial relationship between man and organization (social purposes – the enrichment of human capital).
IMAGINEA URBANA SI ROLUL SAU IN TURISMUL DE AFACERI
Asistent univ. dr. Ruxandra Irina POPESCU
Facultatea de Management, Academia de Studii Economice Bucureşti, România
The present paper is about to analyze the importance of the urban image while establishing settlements for tourism business. The survey shows out the close connection which exists between promoting a location, the urban image and the city development. The paper follows three themes: To what measure the Western European industrial cities (and I have chosen as examples six cities from the United Kingdom) succeeded in promoting or transforming their image perception felt abroad? How these cities are actually perceived abroad? Which is the role to be played by the urban aspect while establishing the settlements for potential investors within the business tourism sector? The key words: urban image, urban development, business tourism, place promotion.
ECOTURISMUL - MODEL DE VALORIFICARE DURABILĂ A RESURSELOR TURISTICE
Asistent univ. drd. Carmen BOGHEAN Asistent univ. drd. Florin BOGHEAN
Universitatea "Ştefan cel Mare" Suceava, România
All the countries recognized the social and economic importance of ecoturism, by declaring the year 2004 as the International Year of Ecoturism. At the same time, the UN general Assembly wished to draw the attention of governments and the international community in general about the potential of this tourism segment to generate impacts, both positive and negative, on the natural environment, the conservation of biodiversity, and social and cultural fabrics of host communities. Therefore, governments, the private sector, the communities and the tourists are invited to exert greater efforts in order for ecoturism to become a mayor contributor to sustainable development, instead of posing a new barrier to sustainability.
PRIORITATI ALE TURISMULUI RURAL ROMANESC
Preparator univ. Iulian CONDRATOV,
Universitatea „Ştefan cel Mare" Suceava, România
CONSIDERATII PRIVIND IMPACTUL INTERNETULUI ASUPRA DEZVOLTARII SI PROMOVARII TURISMULUI
Preparator univ. Adrian Liviu SCUTARIU
Universitatea „Ştefan cel Mare" Suceava, România
Les dernières années, la présence sur Internet est devenue un problème important pour tous les agents du tourisme sans tenir compte de la grandeur de la firme; les frais sont menus. En commençant par la nouvelle technologie, se sont aussi développés les systèmes de distribution globale (GDS) pour des réservations touristiques, des billets d'avion et d'autres services assimilés.
PARTICULARITĂŢLE MANAGEMENTULUI FIRMELOR DE TURISM ŞI SERVICII ŞI PRINCIPALELE TENDINTE ÎN ...
Preparator univ. Simona BUTA
Universitatea „Ştefan cel Mare" din Suceava, România
Facultatea de Ştiinţe Economice şi Administraţie Publică
Being the most important industry in the world, tourism is often seen as a salutary solution for helping the economic development of a country leading to an increase in the life standards. We try to define and to present shortly the main tendencies of the national and international tourism The development of the tourism and activity of the firms of tourism can not be possible realised without a suitable projection system's management, what system presents a series of differences against traditional management, of industrial type.